BUSINESS DEVELOPMENT • PARTNERSHIPS • SPONSORSHIP • SALES

Don’t take my résumé’s word for it.
Here’s the proof.

I build revenue where relationships matter. That means opening markets, creating partnerships, growing accounts, selling sponsorships and turning complex opportunities into something people can actually buy.

I advise organizations and brands on sponsorships that earn their investment.

Full-Time Fractional Contract Project-Based
Tim Abrams
$6M+ CoreNet Global sponsorship & partnership revenue
$10M+ Negotiated multi-year partnership agreements
25+ yrs Business development & strategic partnerships
THE ABRAMS PROOF

Proof beats promises.

The common thread in my career is simple: find the opportunity, build the relationship, create the offer, get it sold and make sure it gets delivered.

02

Grow partnership revenue

Drove 50% growth in sponsorship and industry partner revenue at ARMA and doubled sponsorship revenue year-over-year at CREi Summit.

Association + Event Revenue
03

Open doors + shorten cycles

Built scalable outreach and engagement systems using Salesforce and Apollo at ARMA, reducing cycle time by 75% while improving business-development execution.

Pipeline Development
04

Navigate complex B2B markets

Built and managed multimillion-dollar sales cycles across associations, Fortune 500 companies, nonprofits and enterprise clients, with experience spanning North America, EMEA and APAC.

Enterprise Sales
THE DIFFERENCE

I can sell the partnership — and I understand how to deliver it.

My event background goes well beyond sponsorship sales. I’ve worked across exhibitor strategy, tradeshow management, floor planning, partner activations, booth strategy, event operations and onsite execution. That makes me useful on both sides of the revenue equation: what gets sold and what has to happen next.

SELECTED WORK

Selected work. Measurable outcomes.

CoreNet Global / NACORE

Scaling sponsorship and exhibit revenue

Worked at the intersection of commercial real estate, corporate occupiers, service providers and association programming — building relationships and monetizable partnership opportunities.

≈ $600K → $6M
ARMA International

Business development for association revenue

Sold sponsorship and partnership programs, including wins such as Newgen and OPEX, while working within the realities of association budgets and decision cycles.

New revenue wins
New Hope Network / Informa

High-volume event sales

Managed exhibitor, sponsorship, and advertising sales for Natural Products Expo West, helping natural products brands across California, Oregon, and New Jersey build integrated event and marketing packages.

Large-scale event sales
Events + TradeshowsAccess Marketing & Events

Revenue strategy through execution

Experience spans sponsorship sales, exhibit programs, partner activations, floor planning, booth strategy, fulfillment, event operations and onsite delivery — including Natural Products Expo West, ARMA conferences and decades of national association events.

Sell + Deliver
Permilyon

Commercializing affordable decarbonization

Served as Fractional VP of Sales for a technology-driven sustainability platform focused on making carbon-footprint management more accessible to mid-cap manufacturers. Led go-to-market work, executive engagement and enterprise use-case validation, including pilot activity.

Energy + Sustainability
MUSIC + ENTERTAINMENT

Music, Entertainment & Brand Partnerships

My sponsorship career started where brands meet music. I brought companies, artists, tours, record labels and venues together, building the foundation for decades of partnership sales and delivery.

INDEPENDENT MUSIC

Inside the label. Close to the artists.

At WAR? What Are Records?, I worked across production, sales and artist relations with artists including The Samples and The Radiators. The independent label brought me from New York City to Boulder in 1994.

That experience shaped how I work with creative teams and commercial partners: understand the people, respect the audience and make the commitments work.

WHAT I BRING TODAY

Sponsorship experience that carries forward.

Find the right sponsors. Shape a partnership around shared goals. Negotiate the agreement. Coordinate delivery and build a reason to renew. I bring that experience to live events, entertainment and organizations connecting brands with communities.

Talk partnerships with Tim
$600K → $6MCoreNet Global
$10M+Partnership agreements
+50%ARMA sponsorship growth
2×CREi sponsorship revenue
75%Faster outreach cycle
MARKETS I KNOW

Markets where I already speak the language.

I’m strongest in markets where the subject matter is complex, the buying process is relationship-driven and the commercial opportunity needs to be translated clearly.

01

Energy + Sustainability

Decarbonization, circular economy, recycling and sustainability technology — including go-to-market and enterprise engagement for Permilyon and industry engagement for Rebound Plastic Exchange.

Commercializing complex ideas →
02

Associations

25+ years selling into and alongside associations, with deep fluency in sponsorship, exhibits, partnerships, events and non-dues revenue.

Revenue + relationships →
03

Events + Tradeshows

Large-scale conferences, trade shows, sponsorship programs, exhibitor strategy, booth planning and partner activations — from Expo West to national and global association events.

Partners + audiences →
04

Workplace + CRE

Long-standing experience across commercial real estate, workplace, facilities and the companies that sell into those ecosystems.

Enterprise ecosystems →
SPONSORSHIP ADVISORY SERVICES

Make sponsorship work harder.

For brands investing in events, communities and partnerships, and for organizations building sponsorship programs. I help identify the right opportunities, shape the deal and turn a logo placement into a relationship with a clear purpose.

01 / STRATEGY

Find the right fit

Clarify goals, audience and budget. Evaluate opportunities against the people you want to reach and the outcome you need.

02 / DEAL DESIGN

Build a better partnership

Develop packages, activations and terms that create value for both sides, then navigate the conversation through agreement.

03 / EXECUTION

Deliver and learn

Connect the sale to fulfillment, measure what matters and use the results to improve renewals and future investments.

Discuss sponsorship advisory
CAREER

The full arc of the work.

I built and led Access Marketing & Events for 22 years, following a decade in commercial real estate, music and entertainment marketing. Since then, I’ve brought that experience to other associations, technology and sustainability companies, consumer brands and startups.

2026New Hope Network / Informa Markets

Account Manager, Natural Products Expo West. Managed a $6.6M portfolio of exhibitors, sponsors, and brands.

2025–26ARMA International

Business Development Manager, Events & Partnerships. Grew industry partner revenue through tailored outreach and programs.

2023–24Permilyon

Fractional VP of Sales. Built go-to-market strategy and enterprise pilot relationships for a sustainability platform.

2022–23CREi Summit

Sales & Program Lead. Doubled sponsorship revenue year over year.

2022Rebound Plastic Exchange

Event Operations & CRM Consultant. Supported North American industry engagement and Salesforce processes.

2020–21CrowdComfort

Business Development Manager. Opened a facilities and enterprise customer vertical.

1998–2020Access Marketing & Events

Owner and Director of Sales & Partnership Programs. Built a national association revenue business and helped grow CoreNet Global sponsorship and related revenue from about $600K to over $6M annually.

1996–98International Strategic Marketing

Account Executive, Longmont, Colorado.

1994–96WAR? What Are Records?

Head of Production, Sales & A&R for The Samples and The Radiators.

1989–93Helmsley Spear & Julian J. Studley

Commercial Real Estate Broker, New York.

1988Oregon Downtown Development Authority

Intern, Portland, Oregon.

WHERE I FIT

Full-time or fractional. Same objective: growth.

I’m open to the right full-time leadership role and to fractional or contract work where experienced business development can create traction quickly.

FULL-TIME

Hire Tim

Best fit for organizations that need a senior relationship-driven seller, partnership builder or business development leader.

  • Business Development
  • Strategic Partnerships
  • Sponsorship / Non-Dues Revenue
  • Enterprise Sales
  • Association or Event Sales
Discuss a full-time role →
FRACTIONAL / CONTRACT

Work With Tim

Useful when you need experienced revenue help now — without waiting for a long hiring process or building a full sales function.

  • Open a new market
  • Build a prospect pipeline
  • Create sponsorship offerings
  • Advise on sponsorship investments and activations
  • Break into associations
  • Launch partnership outreach
Discuss a project →
HOW I WORK

Commercially curious. Relationship driven. Built for ambiguity.

I tend to be most valuable when the answer is not obvious yet and someone needs to turn an idea, market or relationship into an executable revenue plan.

01

Find the opening

Identify the companies, people, market signals and unmet needs that create a reason to engage.

02

Shape the offer

Translate the opportunity into a partnership, sponsorship, sales program or market-entry strategy that makes sense to the buyer.

03

Build the relationship

Develop executive trust, navigate long sales cycles and keep momentum through multiple stakeholders.

04

Get it delivered

Stay close enough to execution that what gets sold works in the real world and creates a reason to renew.

WHO I WANT TO MEET

Organizations with a growth opportunity worth pursuing.

Associations seeking more non-dues revenue
Companies trying to sell into associations
Event businesses growing sponsorship or exhibits
Workplace, CRE and coworking companies
Founders needing senior BD horsepower
Energy & sustainability teams building industry partnerships
LET'S TALK

Have an opportunity worth pursuing?

If you need someone who can open doors, build partnerships, grow revenue and understand what happens after the sale, let’s talk.